Valentines Day in present times has become a huge craze especially amongst the youth in countries around the world. Those in love start planning for the Valentine's Day celebrations with sweetheart days before the festival while those without a lover start looking for a date so that they are able to celebrate the day in the much-romanticized manner. Hype for the festival is further built up by the media and the rigorous advertising campaign run by the cards and gifts marketers.
Euphoria for Valentine's Day can be felt days before the festival when the market places start exuding the spirit of the romantic festival. Shops selling cards, flowers and other romantic gifts can be seen decked with Valentine's Day symbolsof hearts, cards, rose and cupid. In modern times, jewelers too, try to lure lovers with attractive schemes and bold displays of innovate and eye-catching jewelry. Florists, who get their best business in this time of the year, lure customers with big and beautiful bouquets of exotic flowers.
Big hype and euphoria for the Valentine's Day festival has made the occasion a multi-million dollar industry. The festival has turned out to be the biggest card-selling holiday after Christmas in US as youngsters prefer to buy not just one but several cards for their sweetheart and also for their parents, teachers, siblings, friends and other loved ones. Of course the festival is not just restricted to cards in the present consumerist society. People also buy loads of chocolates that come in Valentine's Day special romantic packing besides big bouquets of flowers, in spite of the fact that prices of flowers sky rocket on Valentine's Day because of the huge demand. Other popular Valentine's Day gifts include shirts, wallets and perfumes for men and jewelry, jewelry boxes, stuffed toys and romantic show pieces for women. Though most Valentine's Day cards and gifts are delivered by hand those separated by a distance from their beloved on Valentine's Day chose to express their love by sending gifts through various Valentine's Day gift shopping sites. Online shopping on Valentine's Day has therefore turned out to be a big business in modern age of technology.
In present times, Valentine's Day is not restricted to romantic couples. The festival has come to be known as the day to celebrate love that can be in any form. People therefore take opportunity of the occasion to wish ‘Happy Valentine's Day' to their friends, parents, siblings, teachers or anyone they consider special. Children too celebrate Valentine's Day by organizing concerts and classroom get-togethers.
The most popular way of celebrating Valentine's Day is to go for a romantic date with sweetheart. One can find parks and restaurants thronged by lovers holding hands and expressing love. Valentine's Day special parties are also organized by hotels and discotheques to give the lovers an opportunity to celebrate. These days, romantic getaways are turning out to be extremely popular way of celebrating Valentine's Day.
While most people go out of their way to celebrate the day of love and romance, there are many that are very much against the festival. Some feel there is no reason to celebrate love on one particular day as love is to be cherished on all days of the year. People are also very much against the excessive commercialization of the festival. In several countries such as India, womenfolk experience the trauma of eve teasing on the day. Several societies are very much against the festival as they feel it is the ploy by multinationals to impose western cultures on conservative eastern world.
In spite of the mounting criticism, the popularity of Valentine's Day festival is increasing by the year as people to not wish to miss the opportunity to express and celebrate love.