Valentine's Day is an extremely popular festival in United States of America. People in US observe a holiday on this day to honor St Valentine and to express love to dear ones. Taking opportunity of the festival people express gratitude and love for sweethearts, spouse, teachers, parents or any other person close to them.
Valentine's Day is said to have imported to North America in the 19th century by British settlers. First mass-produced Valentine's Day card with embossed paper lace are said to have produced in United States shortly after 1847 by Esther Howland (1828-1904) of Worcester, Massachusetts.
In the second half of the 20th century, the practice of giving gifts along with cards became popular. Roses and chocolates were the most commonly exchanged Valentine's Day Gifts and were usually given by man to the woman. Around 1980's diamond industry began to promote Valentine's Day as an occasion to gift fine jewelry. Today, the day has come to be associated with a generic platonic greeting of "Happy Valentine's Day."
Valentine's Day festival has been commercialized to a great extent in US. It is estimated that Valentine's Day is the major card and gift giving festival in US. Days before the festival markets wear a festive look to lure consumers. Popular gifts exchanged on the day include cards, fresh flowers- mainly rose, chocolates and candies. These days, people also complement these with other gifts of love to express affection and love.
Valentine's Day dinner and dance parties are organized all over the country to celebrate the occasion. Many couples hold private celebrations in homes or restaurants. Another interesting part of Valentine's Day in US is the celebrations organized by kids. Several schools organize Valentine's Day programmes where children perform songs, dance, skits and plays. Children also gift handmade gifts and cards to their friends and teachers.
To those staying in different cities, Valentine's Day greetings are exchanged with the help of e-cards and by sending gifts through online Valentines Day gift shopping sites.